SNEF Technology

Stakes

Supporting one of the SNEF Group Business Unit management team in view of a potential spin-off within the group. Due to the strong BU growth and its broader scope, the team was facing different challenges:

  • Harmonizing overall management team’s cohesion, incorporating newly appointed members
  • Aligning strategic BU positioning in its market with SNEF group’s mission
  • Strengthening marketing & sales functions
  • Embodying SNEF Group values & ways to accelerate synergies
  • Enhancing managerial skills

Scope

  • Management team
  • Strategic positioning
  • Support & drive of strategic plan implementation

Deliverables

  • Full BU diagnostic
  • Competitive analysis, positioning, attractiveness, value proposition
  • Detailed offer & charts’ account analysis
  • Definition and implementation of a qualified operational action plan with deadlines
  • Analysis of internal/external communication means and recommendations to ensure consistency

Lead team

Évelyne Cohen-Lemoine
Change management

Denis Planat
Strategy

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