Stakes
Supporting one of the SNEF Group Business Unit management team in view of a potential spin-off within the group. Due to the strong BU growth and its broader scope, the team was facing different challenges:
- Harmonizing overall management team’s cohesion, incorporating newly appointed members
- Aligning strategic BU positioning in its market with SNEF group’s mission
- Strengthening marketing & sales functions
- Embodying SNEF Group values & ways to accelerate synergies
- Enhancing managerial skills
Scope
- Management team
- Strategic positioning
- Support & drive of strategic plan implementation
Deliverables
- Full BU diagnostic
- Competitive analysis, positioning, attractiveness, value proposition
- Detailed offer & charts’ account analysis
- Definition and implementation of a qualified operational action plan with deadlines
- Analysis of internal/external communication means and recommendations to ensure consistency
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