Launch of a new mobile payment offer with the supply of payment terminals for points of sale.
Scope of intervention
37.5 contributed to the diversification of a European leader in online “Entertainment” through the launch of a new offering based on the Group’s initial strengths and skills.
- Opportunity analysis, tests and marketing plan
- Building the business plan, financial resources
- Organization and recruitment
- Launch of the offer and communication plan
- Participation in marketing, partner recruitment